Effective marketing for small firms

No matter the size of the firm, but especially in small firms, cash flow is critical.

You need to keep expenses down and make sure revenue is coming in. 

So you need cost-effective marketing: personal networking is important as is a good professional on-line presence.

The thing about a web site and weblogs is that they are available 24 hours a day without you needing to be present. 

Larry Bodine offers a concise  Ten-Step Checklist for Marketing Online. The key point is that it should be about the client not about you: make it relevant and practical to the users and they will come back and perhaps retain you.What would a client want to know?: where you went to school or what you have done lately in your area of expertise which is relevant to them?