Managing client expectations

If clients complain about something, it is more likely to be service-related than the technical quality of your work: you don’t return their calls, you don’t explain things clearly, the bill was bigger than expected.

In Taming the Beast: managing client expectations in a 24/7 world Patricia Yevics has some suggestions on how to teach clients that faster is not always better.

Research calls as a marketing aid

It’s hard for most professionals to “cold call” for work. But what professionals are good at is doing research.

This article by Gale Crosley explains how you can use a “research call” to gain valuable information about a market and possibly get new work at the same time.