If you’re in a small firm then a weblog (blog) could be the tool that jump starts your marketing campaign.
Blogs are quick and easy to publish and can demonstrate your areas of expertise or community interests.
Even if you use your blog to collect links of interest to you, you will find it handy and may find that others appreciate it.
Where to start? The Corporate Blogging Book page has some great resources. And WordPress software and templates are free.
If you’re the sort of professional whose idea of organisation is to do whatever the next phone call or email says (at the same time as avoiding must do’s), then you need to change!
You’ll get burnt out, depressed and risk making mistakes.
Chuck Newton calls it the Lazy Lawyer Syndrome but it needs more than a nap or a break.
Have a look at Marc Andreessen’s Guide to Personal Productivity for some ideas about how to take contrl of your schedule and make you feel like you’re achieving something each day. I always like to list at the end of each day what I MUST DO the next day. That way you’re off to a flying start each day.
